Outback Mining Co
A premium corporate platform built for three audiences at once — procurement, investors and prospective crew. Programmatic SEO pages for each service capability, plus an automated careers feed connected to their applicant tracking system, removed weeks of manual work each month.
- Client
- Outback Mining Co Pty Ltd
- Location
- Tennant Creek, NT
- Industry
- Resources & Mining Services
- Engagement
- 14 weeks · launched Q2 2024
Outback Mining Co had outgrown a decade-old website that no longer reflected the scale of their operation. Tier-1 clients were reaching procurement teams without ever seeing the brand, investor enquiries were inconsistent, and recruitment for FIFO crews was lagging behind competitors with stronger digital presences. Leadership wanted hard ROI within two quarters — not vanity metrics.
- Brand refresh & art direction
- Corporate website rebuild
- Technical SEO & schema
- Investor & careers portal
How we delivered.
- 01
Two-week discovery across operations, HR, investor relations and tendering teams to map every revenue lever the website could move.
- 02
Rebuilt the brand system with an industrial palette, custom typography and a documented design language so every asset stays on-brand.
- 03
Engineered a high-performance site on a modern stack with sub-1.2s LCP, structured data for every service line, and clean URL architecture for SEO compounding.
- 04
Launched a dedicated tenders & capabilities download centre with gated lead capture wired into their CRM.
Outcomes that moved the needle.
“Within six months the site had paid for itself several times over. The tender enquiries alone closed deals we'd have never seen with our old presence. It was the smartest spend we made all year.”